Interactive digital signage offers brick-and-mortar retailers the opportunity to rekindle their relationship with the growing amount of online shoppers.
I must admit it. I’m a typical guy. I don’t really like to go shopping, and I look for every chance I arrive at consolidate shopping expeditions and eliminate trips to the store.
So many years ago, when I really took the opportunity presented by Amazon.com and other sites to look online – particularly at The holiday season – I was overcome with cheer, that is holiday cheer, because doing so allow me to minimize the drudgery of the season and focus more on faith, family and friends.
Still, even although convenience and simple online shopping has made my annual holiday shopping much less time-consuming and exhausting, I’m left with a nagging feeling that I’m missing something -something important that I can only experience if I just make the time for you to shop at brick-and-mortar stores.
Upon reflection, that something is truly four essential “somethings” which make us who we’re as humans, namely the satisfaction of touching, tasting, hearing and smelling. Plus one in Blue Sure shopping on the internet can deliver a number of images-from cheerful holiday online catalog type shots to a full, 3-D fly-around of merchandise I’m evaluating-to satisfy my visual sense, but how about the straightforward connection with holding an item in my hand and evaluating it in a quite personal way with all the current other senses an on line image can’t satisfy?
Imagine if I could have the best of both worlds? Imagine if I could have the convenience and simple locating merchandise online and also provide the in-person shopping experience that lets me squeeze the produce, taste the cookie, smell the evergreen and tune in to the din of shoppers hurry about by themselves expeditions?
Apparently, I’m not the only one asking those questions. A few new reports from Aberdeen Group, sponsored by HP, suggest in-store technology, like digital signage, point-of-sale systems and kiosks, will bring the ease of online shopping to the retail space, to complement the in-store shopping experience.
However, 76 percent of 100 senior retail executives from apparel, grocery and department stores surveyed by Aberdeen Group report not possessing the technology or business processes to make use of Web, catalog or special orders from their stores.
Based on the reports -“The Customer Connected Store: 2011 Store Operations Automation Best Practices” and “Retail Network Optimization: A Strategic 21st Century Enabler”-fully one-third of the retailers surveyed said they are likely to purchase kiosks that help give shoppers the knowledge of online shopping and the capacity to check inventory whilst in the store.
The reports also identify why retailers ought to be ready to recreate an element of the online shopping experience for customers. The researchers discovered that retailers who give customers the capacity to do things such as place Web or catalog orders in the store are “1.4 times more prone to see higher than 80 percent customer satisfaction in stores” than retailers that don’t do this, a press release announcing the surveys said.
Underneath line: interactive digital signage technology offers retailers a wide variety of advantages, not the smallest amount of of which can be touch-screen use of the Web to guide things such as in-depth product information, inventory checks and catalog purchases.
If retailers follow-through and actually purchase interactive digital signage and kiosks, I know I’d be likely to come back to brick-and-mortar retailers for more of my each day and holiday shopping, and I bet an incredible number of others like me would, too.