Almost last year, a peer of mine talked about how he preferred I called him in the evenings just so he didn’t get charged for the calls. The “evenings and weekends free” concept has been around for some time now, but had recently began to fade away. A couple of years ago, Canadian cellular companies offered many bells and whistles to attract customers to their side of the pond. This however has started to fade away. From the a time when Fido had free Fido-to-Fido calling, unlimited evenings and weekends, as well as unlimited incoming calling. On top of that, you have access to these features in nearly every plan and never having to pay extra. Since days past, Rogers had bought out Fido and a lot of those wonderful gimmicks began to fade away.
Until recently, the mobile phone industry has been one big oligopoly. Three major players Rogers, TELUS, and Bell, have already been setting and matching their prices to make the most of customers. They have even tried to cover up the Wireless Number Portability act for probably the most part, an act law that allows cellular customers to take their cell contact number with them if they opt to go on to another service. Moreover, they have customers locked into an agreement – one factor that explains why Canada’s mobile phone market is competitively inactive for probably the most part.
Now, there are new players to alter the game. Telus webmail not working They will be playing a new game, however – the overall game of unlimited. In December 2006, WIND Mobile, an entirely new cellular launch, launched in Toronto. WIND Mobile is a subsidiary of Globalive Communications. Their aim was to develop plans that were built around customers’needs. They offer a wide variety of plans and don’t charge for extras, unlike other cellular companies. They even offer a few unlimited plans, a notion that’s considered a no-no amongst the big-three. Their ad campaigns feature around the client, hence portraying them as a consumer’s advocate. Their website was created more as a conversation piece and less such as for instance a corporate eye-sore. In the four months since their launch, they have already attracted over 35,000 subscribers.
Another up-and-coming player to look out for is Public Mobile. Their launch date is set for the month of May, yet they have already exposed a complete of 25 stores within their operating cities, Toronto and Montreal. They want to launch with only one mobile phone plan – one they believe will attract a whole slew of customers. The proposal is straightforward – unlimited talk and text for the buying price of $40 a month. Although this may attract many phone yakkers and texters, I still think they’re missing an enormous market. They’re passing up on the normalites – the category of people who don’t spend most of their waking hours on the phone. These folks spend a maximum of $25 – $35 a month on a cell phone plan. However, Public Mobile might attract those mobile phone users who find yourself spending over $60 because of overuse.
Both WIND Mobile and Public Mobile will attract lots of attention over the following few months. WIND Mobile, however, is going to be getting far more fans for their early move into the unlimited market as well as their modern choice of mobile devices. As of this moment, I is likely to make the prediction that Rogers, TELUS, and Bell, is going to be reducing their price or offering more gimmicks to retain their existing customers. As for future years, I am also predicting that both, WIND Mobile and Public Mobile is going to be raising their prices to fit the big-three, but only after they have attracted an adequate amount of customers. Yes, this does imply that they could you need to be as arrogant while the big-three in the near future. For the present time however, if you should be paying an excessive amount of for your mobile phone bill, try something new for a change. Choose the underdog and show your current mobile phone company who wears the pants in your mobile relationship