Guest blogging is now the latest topic for SEO and internet marketing. As Panda and Penguin bit the spammers hard, the whole execution of effective back linking campaigns became tougher than ever. Overnight, Google’s Penguin update decimated the rankings of several websites that had employed nefarious SEO techniques which understandably, put fear into the internet community. No one wants to work on their website, or pay an SEO to perform the job, when the net effect is that website being down or indeed lost of the Google index altogether.
The whole notion of back links was created by the significant search engines as a means for them to judge the ability of a website and how relevant it was to searches being created. They spawned an industry but sadly a number of those who took up the cudgel discovered it a way to make fast money by spamming and consequently manipulating the search engine results instead of optimising to them. It is with this idea of exploitation that Google is so keen to eliminate. Anyone responding to an advert for 5000 back hyperlinks for $100 now needs their lumps feeling and have a entire rethink of the SEO strategy.
Guest blogging promotes the two greatest aspects of back linking, significance and edited authority. The significance aspect is key as the connection coming from a guest blog post will probably be from a highly important article, itself posted onto an extremely relevant website or blog. The edited authority is an implied asset as before any guest blog post is published, it needs to be read and approved by the website owner. It tells Google that it has been authorised by a real person and that they have deemed it fit for publishing.
With all that in mind, what’s the best way to begin the gets blogging procedure? First, practice writing articles and posts.
Be sure to research your topic area properly and produce something which is of use to some person reading it. If you’re writing an article on”Ferraris” be certain you have the right info, facts and statistics. Once of the important reasons for blogging and also guest blogging would be to show the world you know what you’re talking about. You want to be seen as an authority on the subject and you can’t do this by using out of date information or purely anecdotal proof.
Write for people and not for search engines as it is the people who will read it. There is a real threat of some writers writing for the SEO advantages alone. As a result, all that will happen is your article will be stilted and badly written.
Make certain the article you write is exceptional. If you do not understand it yet, Google hates replicated content and you will be penalised for this. Additionally, any blog editor or website owner must conduct your article through Duplicate Scape to assess if it’s not.outdoor guest post With exceptional content in mind, please do not be drawn into the idea of article rotation, to flip your one article in to hundred, all with little variations. Despite the assurances of the article spinning websites, a spun post doesn’t read well and might cause it to be reversed. Additionally, by guest blogging you are entering into a connection of implied trust with all the blog or website owner. You will be assuring them that your content is unique and not spun. If you try and pull the wool over their eyes at the start and are discovered then that is going to be the end of it. Spammers soon receive a bad reputation and this news will get around.
Some blogs invite guest blogging and a few remain silent on the situation. If there’s a blog which you would like to write a guest article for then make contact and begin some communication. Popular blogs and websites will probably be inundated with orders from other bloggers thus mark out yourself in the crowd. Discuss topics, headlines and content. Figure out how they like it completed and respect their wishes. Ask them about back links, if they let them, where they want a like them placed and how many. Sending in articles with dozens of back links to your website is not attractive and basically tells the blog or website owner that you are not seeking to give them any value but just spend the back links from them.
Remember that when writing a guest blog post you’re writing an article, not an advert. It has to be unbiased, informative and have a true worth into this blog or website owner who’s going to print it.
Mutual promotion is a great thing and it simply benefits everybody. A vital part of blogging generally is that it’s interaction with social media, such as Facebook, Twitter, Google Plus, etc.. Each single time you post an article on your own blog or website you ought to be sharing to with your friends and followers. Guest blogging is no different and you should be boosting your guest post through your normal media channels. This assists your article get noticed and also the blog or website owner that has been kind enough to publish your own post.
You are likely thinking this sounds like a lot or hard work; also it’s. The reason guest blogging is this important source of back links for SEO is it is a practice that may not be automated and takes time to attain. Once you get into the mindset that obtaining the back connection is secondary to writing the article then it becomes second nature to write and get published. The technique of writing exceptional, persuasive and enlightening articles has become key to internet success. All that is required today is practice.